This Chili's advertisement is very persuasive in promoting a new special. It begins by showing a guy going up to a random (but attractive) girl at the park and asking her if she will go to Chili's with him. The girl then asks, "Do I know you?" followed by a negative response from the guy. "Okay!" she says nonchalantly, and they leave together. This ideal, and slightly unrealistic, situation is portrayed to promote Chili's "$20 dinner for 2" special by pointing out the confidence this great deal has given the male character in this scene. The idea of this situation being presented as possible because the deal at Chili's is so "great" makes the idea of going to Chili's much more appealing, persuading many people to go.
One of the most prominent advertising appeals discussed by Professor Straubhaar is achievement. By exemplifying human achievement based on the product being promoted, advertisements are able to persuade people the product makes that achievement possible. The Chili's ad shows the advertising appeal of achievement because it shows the guy not only being able to secure the girl and a date, but for a "very good price." By infusing the male character with confidence and displaying his success, the Chili's ad exemplifies the "power" of their special which is a strong incentive for people to give them their business.
Image from: http://i49.photobucket.com/albums/f287/ctermors/ChilisDinnerfor2.jpg
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